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Passion for Life (P4L) The mission of Passion for Life, Inc. is to help high school students identify their passions and talents, and create a plan to turn their passion into rewarding careers.

Passion for Life, Inc. is seeking an experienced and influential professional with an expertise and passion for marketing to serve as a board member and committee chair responsible for leading the Marketing Committee.

Job Description

The Passion for Life, Inc Board ensures that the organization is fiscally responsible, accountable and sustainable. Another primary role of all Board Members is to assist with fundraising to ensure successful operational performance through leveraging of their network and contacts for the furthering of the organization's overall mission.

In addition to board responsibilities, the Marketing Committee Chair will lead and develop the Marketing team. The chair will work in partnership with the board of directors and serve as liaison to the team assisting the organization to develop a brand strategy to generate awareness of Passion for Life, Inc.

  • The Board Marketing Committee Chair will oversee the following:
    Strategic Leadership and Planning: Work in conjunction with the board and committee to develop a marketing strategy. Lead a collaborative team to ideate, prioritize, develop and implement a comprehensive strategy to create brand messaging and awareness, increase social media presence and manage standards for compliance and operations for Passion for Life, Inc.
  • Development: Responsible for building a team to assist with the development and implementation of marketing strategy - including campaigns, events, digital marketing, and PR.
  • Implementation: Will lead and provide guidance of team to execute marketing campaigns by preparing marketing schedules, content, databases, plans, and objectives; planning and organizing promotional presentations/materials; updating calendars.
  • Our ideal board candidate is a person who is passionate about youth career development and is solution-focused, and a strategic executor.
  • Time Commitments and Accountabilities:
  • It is important that the candidate understands how much time it takes to serve on the Passion for Life, Inc board. Aside from regular meetings, board members are expected to also take charge of at least one committee or project and participate in the fundraising events and initiatives.
  • Term: 2 years
  • Time (approximate): A minimum time commitment of 10-12 hours per month
  • Monthly board meetings (2 hours)
  • Participate in committee meetings and related work (3-5 hours per month as determined by the committee)
  • Identify, linking other individuals and resources; meeting with potential donors/funders (3 hours monthly)
  • Attend Passion for Life, Inc. fundraising events and program functions (3-5 annually)
  • Qualifications
  • Passion and commitment to the organization’s mission and strategic directions
  • Bachelors or Masters degree in Marketing
  • Proven track record of success in senior marketing roles
  • Strength in shaping positive brand perceptions through brand character, voice and tone, visual expression and the overall experience to create brand advocates and grow organization.
  • Knowledge in key areas of digital marketing (SEO, SEM, PPC, social media, content marketing, inbound marketing, email marketing, programmatic and performance marketing)
  • Understand the key measurement tools available for digital marketing
  • Adept at building trusting relationships while motivating / influencing others to adopt new best practices through fact-based analyses / discussion
  • A proven track record of delivering marketing strategies and developing content strategies and collateral that delivers measurable results
  • Excellent leadership and collaboration skills with experience growing and developing a team
  • Board experience preferred
  • Direct Leadership experience preferred
  • Prior experience in nonprofit environment a plus

Board Dues:

Board Members are required to pay annual dues


More information
This listing is a part-time job

Active since 16-09-2018
Location Atlanta, GA
Educational level HBO
Hours 10 - 12
Level Mid-Senior level
Employment type Volunteer work
Job category Marketing
Industry / Industries Government / Non-profit
Region United States
Keywords Marketing, Branding, Marketing Strategy

Contact information

Name Lanette Newby